Michelangelo Gigli · Political fundraising, mobilisation and AI
Fundraising consulting for election campaigns.
Strategy, data and AI agents that find the money for the right causes.
Why
For years I raised money for civil rights, election campaigns and movements. The tools I needed either did not exist or cost too much. So I started building them. Today I help organisations and campaigns put artificial intelligence inside their processes: clean data, funnels that convert, platforms that stay in the hands of the people who use them.
What I do
The core service: I look at your fundraising with fresh eyes, work out what is working and what is not, and build a plan you can actually execute. Then we decide together where artificial intelligence pays for itself and where it is just fashion.
Raising money for a party, a committee or an election campaign is a trade of its own: compressed timelines, strict disclosure rules, donors who do not want to help but to win. I have done it for years, with strategies tested in Italian and European campaigns.
How political fundraising works →
Custom automations and agents: email appeals, thank-yous, segmentation, reporting. AI takes the repetitive work and the team goes back to talking to people.
I collect, clean and connect the data you already have: donors, signatures, members, transactions. Dashboards people actually read, CRMs people actually use, integrations with whatever is already in place.
Multilingual petition sites, signature forms, donations, campaign landing pages. Ready in days, not months. And yours to keep, with no subscription holding you hostage.
I turn unreadable public data into tools anyone can use: databases, rankings, maps, APIs. Because transparency should not require a PDF reader.
Courses, webinars and working sessions that bring AI into the team: prompts, agents and skills that stay behind after I leave. No dependency on the consultant.
Work
Twenty years of Italy's 5×1000 tax designation, finally readable.
Over a million records from the Italian Revenue Agency, 2006 to 2025: 90,000+ organisations, rankings, charts, maps, public APIs and an AI assistant. Free, no account needed. Now on the App Store too.
Follow the money in politics.
Every donation to an Italian political party declared to the Chamber of Deputies since 2019: 135,554 donations, 485 parties, 15,603 donors, €212 million. Plus tax designations, party accounts and MPs' declared income, extracted automatically from official PDFs.
Every European Citizens' Initiative, at a glance.
Built for Eumans: 135 initiatives registered by the European Commission, 25 million signatures country by country, organisers, funding, decisions and texts in every official language. Maps, comparisons and an AI chat, refreshed every six hours.
The rest of the lab
All online, all in production. Some are open source, some are products, all of them started from a real problem met in the field.
A petition in 27 languages, a coalition of 23 organisations across 16 countries, donations and automatic CRM sync.
The CRM for major donors, companies and foundations: one name, three minutes, a full profile with sources. Runs locally, no cloud.
The AI CRM for non-profits, parties and civic movements: contacts, donations, receipts, email and signatures in one place.
The campaign site to change Italy's fertility law: signatures, network, events and materials for a cause that affects millions of women.
Signals
Free call
Pick a time below. No endless form, no sales pitch: you tell me what you do and where the work gets stuck, I tell you straight away what I would try. If I am not the right person, I will say so and point you elsewhere.
available no free slots
Pick a day in the calendar.
Times shown in Italian time, CET/CEST · 30 minutes · video call or phone, whichever you prefer.
About
I studied International and Diplomatic Sciences and meant to become a diplomat. Then I found fundraising and it became the job: finding the money for non-profits, parties and movements fighting real battles.
I work every day on fundraising at Associazione Luca Coscioni and with Eumans, between Rome and Brussels: email and funnels, tax designation campaigns, regular donors, corporate and major donors, signature drives across Europe.
A large part of my work is political fundraising: election campaigns, referendums, committees, parties and movements. It is the hardest discipline in fundraising — brutal deadlines, disclosure rules, no second chance — and it is the one I like most.
In recent years I have added a second trade: using AI to build the tools the sector was missing. Open databases, CRMs, multilingual petitions, agents that write and analyse. I use them myself first, then bring them to the people who need them.
Who I have worked with
Parties and movements, election and referendum campaigns, civil rights, the third sector, advocacy, grassroots mobilisation.
How I work
One call, your data, your workflows. I work out where the time goes and where the money goes. Usually it is the same place.
A working prototype in days, not a document. You try it with real data and we cut whatever turns out to be useless.
I put it live, connect it to the tools you already have, and measure. Every automation has a number that says whether it is working.
I train the team, document everything, and the system stays yours. If you still need me to run it, I did something wrong.
Write to me
Tell me what you do and where the work gets stuck. I reply within 24 hours, usually sooner. If you would rather talk, book the free call.
Frequently asked
It depends on what you need. An audit and a fundraising plan have a fixed price agreed in advance; longer projects are priced by the day or by the project. The first call is free and exists precisely to work out the right size. With small organisations I almost always find a workable arrangement.
No. AI does the repetitive work: drafting, cleaning data, looking up public information, producing reports. The relationship with donors stays human. In practice the team gets hours back to spend on people instead of spreadsheets.
No. I work with small associations, committees, electoral campaigns and movements as well as with established organisations. Many of the tools I use are open source or free, precisely for people on a small budget.
Italy is home, but the work is European: coalitions across 16 countries, a petition running in 27 languages, EU institutional data. Rules on political finance differ country by country, so on non-Italian campaigns I work alongside your local legal and accounting advisers, and I bring the strategy, the machinery and the tools.
Timing and motivation. A campaign lasts weeks and has a deadline that will not move; an association works on an annual cycle. And people who give to a political cause do not want to help: they want to win. The ask has to talk about the goal, the opponent and the concrete consequences. Then there are disclosure duties, which have no equivalent in the non-profit world.
It stays yours. I build systems that run on your servers or in your accounts, with a full export available at any moment. Where possible I use tools that run locally, without shipping your files to outside services.
A working prototype takes days, not months. Process automation is measured from the very next campaign. A full fundraising plan plays out over an annual cycle, but the first signals arrive much earlier.
English and Italian, for calls, documents and copy. The platforms I build are multilingual by default — the largest one currently runs in 27 languages.
Newsletter
Strategies, case studies and concrete ideas on fundraising, data and artificial intelligence. One email now and then, zero spam. Written in Italian.
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